About this project

The OTO beauty campaign is about setting OTO up as a challenger for the big names in skincare and beauty. CBD beauty works. It is not another fad scheme or buzzword, but a naturally derived powerhouse ingredient, that together with exceptional science and best in class product developers, can achieve wonderful benefits for your skin. CBD brings an array of benefits to skincare thanks to its antiageing, antioxidant and anti-inflammatory properties. This campaign ran on social media, across web and digital and print.

As an Art Director, my role was to oversee the creative vision and direction of the project. I was responsible for conceptualizing and planning the photo shoot, ensuring that the visual elements aligned with the brand's aesthetic and message. Additionally, I managed the entire project, coordinating with the photography team, makeup artists, and models, and collaborated as a graphic designer to create the final print outcomes.