About this project

Creation of an application with a strong concept for the Red Devils, Belgian National Team, in the 2018 FIFA World Cup. The goal is to unite the country while preserving the values of the main sponsor, Proximus.

Over 3.572 billion people attended the 2018 FIFA World Cup in Russia ™. This included tracking on television or on digital platforms. But there were still people who were watching it alone, hoping to easily meet with other football fans. The goal was to help people with the same passion for this sport. Let's Foot is an application to easily bring them together for a match, and enjoy it as a group. The designed logo represents the two first letters of Let's Foot, forming a football field. The chosen colours are based on red, symbol of the Red Devils team, and a gradient of purple reminding the Proximus logo. The visual will help people to connect with Proximus in a way that’s relevant to them — and encourages them to embrace technology with confidence. The application is in French and English, helping locals to meet with foreigners.