May Concept l Creative Agency

Context
May Concept is a London-based creative communications agency working across fashion, culture and design, with clients spanning Europe and Asia. As a freelance designer, I worked across May itself and its roster, from Istituto Marangoni to House of Switzerland Milano, shaping how the agency and its clients showed up across social, press and cultural moments.

Approach
Agency work lives or dies by range. Each client needed its own register, fashion-school confidence for Istituto Marangoni, editorial pace for Maze35, cultural weight for House of Switzerland, without losing the considered hand behind it all. The thread was systems over one-off posts: templates that scaled, grids that breathed, and decks that sold without overexplaining.

Scope
Designed social templates and Instagram grids for Istituto Marangoni, extended Maze35's editorial system across new content tiles, and shaped press moments for House of Switzerland Milano, Pro Helvetia and Head Geneva. Also redesigned May’s agency deck for new business pitches.