FEWE l Wellness

Context
FEWE is a cycle-care wellness brand helping women understand their bodies through products supporting sleep, pain, skincare, mood and vulva care. The brand identity was already established and confident; the work was preparing FEWE for its UK Amazon launch and producing supporting social and partner-facing assets along the way.

Approach
Designing for retail platforms like Amazon is its own discipline. Premium brand worlds have to hold up inside fixed templates, sizing rules and content constraints, the job was making FEWE feel as considered inside a paid ad or listing as it does anywhere else. Hold the brand. Hold the format. No compromise either way.

Scope
Designed FEWE's assets across Amazon product listings, keeping the brand's editorial register intact within strict platform formats. Also a partner-facing deck built off the same system.