Heard l Restaurant

Context
Heard is a London smash-burger restaurant founded by two-Michelin-star chef Jordan Bailey, with locations in Borough and Soho. The brand identity already had fine-dining precision applied to an everyday classic. The work was extending that identity across digital, print and the in-restaurant moments customers actually move through.

Approach
Smash-burger restaurants live in a category full of louder competition. Heard's whole positioning rested on doing the opposite, quieter typography, calmer green, considered detail. Carrying that across digital meant resisting the pull to add, sharper menu rhythm, hand-drawn neighbourhood maps, a website that felt as composed as the room it leads to.

Scope
Designed and built Heard's responsive website, iterated on the food and drink menus, illustrated bespoke neighbourhood maps for the Soho and Borough locations, and produced on-brand thumbnails for social.