OTO Wellbeing l Wellness

Context
OTO is the UK’s premium CBD brand, stocked in Harrods, Selfridges, Liberty and Mandarin Oriental, with press in Vogue and Esquire. Sleep Drops became one of the brand’s bestselling products, helping people build a calmer night-time routine in a wellness category full of noise. As the in-house designer, I held its visual world over the years.

Approach
A hero product needs care, not noise. Sleep Drops earned its place by feeling quieter, closer to skincare than supplements. The visual direction leaned into soft natural light, skin, shadow and tactile surfaces, with enough restraint to keep the product feeling premium, calm and making sure every new asset still felt part of the same world.

Scope
Creative work included photoshoot art direction, product page design, CRM, paid social, packaging updates, sleep-focused PR assets, and brand presentation decks. Photography by Nathan Joyce and Charlie Sawyer.