OTO Nutridaptives l Wellness

Context
OTO Wellbeing launched Nutridaptives, a premium non-CBD supplement range built to support mind, body and skin. Three products launched across the UK and US, opening the brand to a broader wellness audience while keeping its premium edge. As the in-house designer, I led the launch end-to-end.

Approach
A new range from a known brand has to feel familiar and new at once. The visual system used ingredient-led storytelling, botanical illustration, warm earth tones and amber glass to connect back to OTO’s world. Each product had its own identity within the family, so the range read as one system, not separate launches.

Scope
Designed the packaging from concept to production, and art-directed the launch photoshoot. Built the responsive launch site and product pages, shaped Instagram and paid social, and designed the in-box booklet and deck for new customers. Photography by Nathan Joyce.