Dose Labs l Wellness

Context
Dose Labs makes adult gummy supplements built around vitamins, minerals and adaptogens, with products like Snooze, Jump Start and Mushroom Boom designed for sleep, focus and everyday balance. The brief was supporting the brand's next phase of growth, sharpening packaging and campaign assets to reach a younger audience.

Approach
The brand already had a clear, friendly identity, the work was extending it carefully rather than reinventing it. Larger-format packaging needed to feel like a natural sibling to the smaller bottles, and campaign assets needed to land confidently across paid platforms without losing the warmth the brand was known for.

Scope
Designed the larger-format packaging across the range as an extension of the existing system, art-directed the product photoshoot. Produced paid social creative across Amazon and partner platforms, and built investor and partner decks supporting the brand rollout. — photography by Nathan Joyce.