Pyro l Restaurant

Context
Pyro is a Greek restaurant in London, fuelled by fire, elevated by craft, and built around the personality of its chef Yannis Mexis. The brand launched with a strong identity already in place; the work was carrying it confidently across every customer-facing moment, from the website to the table.

Approach
Restaurants live or die on atmosphere. The visual language already had the warmth and the fire, the job was to make sure every digital and printed touchpoint felt like an extension of the room itself. Editorial pacing, considered red-on-cream pairings, generous typography, and seasonal moments that felt like they belonged in the restaurant, not bolted on for a campaign.

Scope
Designed Pyro's launch website end-to-end, including a switching colour world that shifts as you meet the chef. Created seasonal event collaterals, a press and events booklet, and and a wider suite of in-venue print, all sitting confidently within the existing brand world.