Spring Street Pizza l Restaurant

Context
Spring Street Pizza is a New York-style pizzeria in Borough, London, founded by Michelin-starred chef Tom Kemble, built around 18-inch pies, long-fermented biga dough and a clear, confident visual identity. I was brought in to extend that identity into digital and shape the supporting launch assets needed to open with consistency across every customer touchpoint.

Approach
Carrying a print-led identity into digital is its own discipline. The website had to feel like a continuation of the menu and the room, not a polished translation of it. Big type, bold colour blocks, hand-drawn detail, and a navigation system as direct as the brand itself. The pizza does the talking; the site just gets out of its way.

Scope
Designed and built Spring Street's responsive website, homepage, menu, booking, events and supporting pages, as a full digital expression of the brand. Also supported pre-production for the launch photoshoot.