Potência l Fitness

Context
Potência is a Brazilian luxury wellness brand bringing pilates, activewear and jewellery under one roof, opening its first international location in Lisbon. The work was building the full brand identity from the ground up, designed to feel rooted in Brazilian craft while landing as confidently in a European luxury context.

Approach
The starting point was Copacabana. Its iconic wave pattern became the structural grid for the logo and the visual system that flowed from it, pulled into packaging, print, interiors and signage. The brand had to feel sensual without being soft, premium without being cold. Brazilian warmth, Lisbon restraint, a single visual language carrying both.

Scope
Designed Potência's full brand identity, logo, typography, colour palette and pattern system, and built the brand book guiding tone of voice, values and applications across every touchpoint. Extended the world into packaging, stationery, print mockups and the moodboard that briefed the interior design of the Lisbon flagship.