Oeste l Food

Context
Oeste is a new precision olive oil brand: three single-variety oils from southern Spain, No 1 Sauté & Roast, No 2 Drizzle & Dress and No 3 Sip & Dose. It was built through Eggbox, the founder programme from Broody, Mother’s start-up incubator, with Mother Design creating the brand. I joined the studio as a freelance designer for the launch build.

Approach
Olive oil defaults to sun-washed groves and rustic labels. Oeste treats each olive as a specimen instead. I led the image direction, building a generative workflow that fused radiography references with olive photography, then refined one botanical portrait per variety into the signature of each label.

Scope
Art-directed the olive imagery from first AI studies to the final label, and tested it across nearly twenty label routes. Explored five website directions and designed the product pages. Built the packaging and digital mockups, and the brand toolkit: curated image library and social templates. Strategy, naming and identity by Mother Design.